The main difference between a marketer and a normal human being is that a marketer is expected to be much more productive. If you’ve read the story of the tortoise and the hare, you’ll know that slow and steady wins the race. But in the real world, being too slow can often be a bad thing. Especially if you’re a marketer. Because, of course, marketing is all about speed. You’re expected to come up with ways to increase your sales, improve your brand recognition and give your product an edge. Yes, in just a matter of days. And if you don’t, you’re probably going to get fired. So, the next time you see a marketer sitting around the office doing nothing, don’t assume that they’re goofing off or daydreaming about the next big promotion. Because, most likely, they’re already working on the next big thing.